A rebranding project for a bike share company located in Cape Cod, USA. This company primarily caters to holiday makers who desire to explore the town in style. While their physical presence will be located in the town itself, they also aim to establish an online platform for customers to conveniently book their bikes.
The rebrand centres around a fresh and inviting design, utilising clean negative space to evoke the open landscapes reminiscent of Cape Cod. Drawing inspiration from “New England Heritage,” Cape Cycle embodies the relaxing and laid-back holiday vibe that resonates with tourists seeking a memorable holiday experience.
With a focus on vintage bikes, the design exudes nostalgia and offers a friendly interface that makes it effortless for tourists to book their bicycles for their getaway. The visual elements, ensure a seamless and enjoyable bike share experience for all visitors who interact with the brand.
