Collaborating with Battersea Dogs & Cats Home, “Please Mind the Cat” is a compelling campaign aiming to emphasise that cats are sentient beings with their own voice.
This thought-provoking initiative challenges common preconceptions people have about owning a cat by presenting the feline’s perspective. Through the first posters showcased in the London Underground, commuters’ attention will be captured, especially cat owners who may have left their furry companions at home that morning.
The campaign extends across print and digital platforms, along with friendly and informative promotional items, spreading awareness of the cause and encouraging empathy towards our feline friends.