The client required a re-brand of Manchester Arts Festival. The focus lies on embracing the vibrant and diverse range of acts showcased at the festival. From Music and Art & Design to Comedy and Cinema, the event takes place across various venues across in the city centre. The new identity for “Eclectic Festival” captures the essence of its kaleidoscopic nature, where an array of unique acts come together, united by their very distinctiveness.
The brand identity portrays the festival’s dynamic and eclectic spirit, celebrating the harmony found in the diversity of its offerings. Just as a kaleidoscope reveals a mesmerising array of patterns and colours, the designs follow in suit featuring bright neon colours and TOV reflects constant movement and the festival's somewhat chaotic nature.
